Auch sehr interessant zum Thema Überkapazitäten:
Mall of misfortune
Last Updated: June 12. 2008 8:57PM UAE / June 12. 2008 4:57PM GMT
The people who work at the South China Mall, in the muggy, factory-filled city of Dongguan, have the honor of passing each day in the biggest shopping mall on the face of the planet. In theory, it’s a glorious place: a seven-million-square-foot retail-and-entertainment behemoth in the heart of China’s southern Pearl River Delta, the wealthiest region in a nation that boasts the world’s biggest population and its fastest-growing major economy.
The mall is part of China’s new arsenal of superlatives: the world’s largest airport terminal, the highest train track, the golf resort with the most holes.
The employees of this giant mall could, if they wanted, spend their breaks driving bumper cars, browsing for house-wares, strolling along a Venetian canal, petting fake herons in an indoor rain forest, or gazing at an eighty-five-foot replica of the Arc de Triomphe 
– all, of course, without leaving the premises. They could also picnic next to the bell tower of St Mark’s Square in Venice, soak up the ambience of San Francisco, or take a ride on the mall’s indoor-outdoor roller coaster, a 553-meter flying railway known as Kuayue Shi Kong, or “Moving Through Time and Space”.
As it happens, it’s just those things – time and space – that give so much trouble to the workers here. They have too much of both. On a recent Friday afternoon, an amusement-park employee, slouched in a forsaken ticket booth, tried to kill time by making origami. Another worker slept, with perfect impunity, on a table. In front of the haunted house attraction, one attendant was doing hand-stands while two others looked blankly on.
There was nothing else to do, because the South China Mall, which opened with great fanfare in 2005, is not just the world’s largest. With fewer than a dozen stores scattered through a space designed to house 1,500, it is also the world’s emptiest – a dusty, decrepit complex of buildings marked by peeling paint, dead light bulbs, and dismembered mannequins.
“
They set out to be the biggest, and hoped that being the biggest would be the attracting factor,” says David Hand, a retail analyst at Jones Lang LaSalle in Beijing, who has followed the project. “
It hasn’t delivered.”
The world has plenty of empty malls; there’s even an American website, deadmalls.com, where connoisseurs of desolation post photos and reminiscences of the once-great, now-gutted places where they spent the Saturday afternoons of their youth. What sets the South China Mall apart from the rest, besides its mind-numbing size, is that it never went into decline. The tenants didn’t jump ship; they never even came on board. The mall entered the world pre-ruined, as if its developers had deliberately created an attraction for people with a taste for abandonment and decay.
It is a spectacular real-estate failure – but it is also, as I saw when I spent two days exploring the site in May, a strangely beautiful monument to the big dreams that China inspires.
Three years ago, just before the South China Mall opened, it was featured on the front page of The New York Times as part of China’s “astonishing” new consumer culture. As the Times put it, with perhaps a trace of hyperbole, the
“Chinese have started to embrace America’s ‘shop till you drop’ ethos and are in the middle of a buy-at-the-mall frenzy.” A spokesman for the mall’s developer Hu Guirong, an instant-noodle billionaire, told the Times that Hu’s team had spent two years traveling the world – France, Italy, Nevada – in search of ideas.
They expected the mall to average more than 70,000 visitors a day. “We wanted to do something groundbreaking,” the spokesman said. “We wanted to leave our mark on history.”
[...]
Exactly why the South China Mall failed so badly is a matter of some dispute. Did the retailers hold back because there were no customers, or did the customers stay away because there were no retailers? Or did Hu Guirong doom the project by opening it before construction was finished – driving everybody away with the scaffolding and the dust?
Dick Groves, a retail consultant based in nearby Hong Kong, chalks it up to
inexperience in the leasing business, mixed with an undisciplined financial system. “When it’s easy to get financing without having to convince someone of the project’s feasibility, and without having to show pre-leasing commitment, you can start to get into trouble,” he says.
[...]
Hand, the retail expert from Jones Lang LaSalle, maintains that Chinese developers are learning quickly and that the market has great potential. “
The Chinese love shopping, they love brands, and they love international products, even though the average income is low,” he says. “New shoppers are born everyday. We won’t run out of them.”
[...]
About 500 new malls have been built in China over the last five years, estimates Kevin Jiang, a researcher at the Mall China Information Center.
All of them are waiting for the arrival of this coming mega-middle class, as are the rest of China’s countless “visionary” development projects. [...]
The cowboy developers of China, like the bored employees of the South China Mall, are still waiting. Some day – and they hope it’s soon – this new middle class will finally show up to fill the empty spaces. The malls will overflow, the stuff will sell, and the country will take its rightful place among the world’s great consumer powers. But until then, Xia Qunyan remains sitting on a stool in front of her shop, shuffling her playing cards and wondering how to pass the time.
http://www.thenational.ae/article/20...206990272/1042
Muss man sich mal vorstellen: Das größte Kaufhaus der Welt, Platz für 1.500 Geschäfte...und drin sind gerade mal ein Dutzend.
Das dürfte eine der größten leeren Betonflächen der Welt sein...
Aber wie der Artikel so schön sagt: Wenn erst all die shopping-süchtigen Chinesen aus der neu entstehenden Mittelklasse anfangen in großem Stil zu konsumieren, dann geht es rasant aufwärts...na ja, sofern es eben genug von ihnen geben wird.
Gruß,
Swai